Cara Novak's 30-Day Calendar
Each piece is a fully planned content brief.
Three of these pieces include a full Production Pack — look for the tag. Open one to see the full brief.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
What Pittsburgh actually is (before you believe the Reddit threads)
Cara drops into the moment she realized her Bloomfield street was a completely different place at 11pm on a Friday than the 2pm version her agent showed her — and what that one rude awakening made her promise every future buyer
A Boston couple's 40-listing spreadsheet had Garfield crossed off entirely — this photo dump sequences the real street-level images from a Wednesday night walk that changed their entire search, one slide per block
While actually walking a block in Lawrenceville at dusk, Cara explains what foot traffic patterns, lighting conditions, and bar proximity at night tell her that a Redfin listing never will — and why she does this before every showing
Week 2
The numbers no one walks you through before closing
Cara makes the case that closing cost sticker shock in Pennsylvania is not about being expensive — it is about being different from every state most of her buyers moved from, and the transfer tax split is the one line item that lands like an ambush if no one warned you
Slide one opens with a single dollar figure — the closing cost range as a percentage of a typical East End purchase price — then walks through each cost category line by line so buyers can build their own number before talking to a lender
A single-frame Canva card stating the one pre-approval timing mistake East End buyers make — waiting until they find a house they like — and the specific consequence Cara has watched it produce in Pittsburgh's move-fast price range
Week 3
What a buyer-only agent does differently
Most buyers assume the agent at the open house is working for them — Cara explains in plain terms why that assumption is the costliest mistake a first-time buyer can walk into an East End house making
Slide by slide: what Cara's first buyer meeting actually looks like, what she puts in writing before showing a single listing, and what a buyer should expect to leave that meeting knowing — framed as a checklist the audience can use with any agent
Cara opens by asking remote workers what number they are actually comparing when they run a cost-of-living calculation — then walks through the three inputs from their coastal rent that do not translate cleanly into a Pittsburgh mortgage payment
Week 4
Old houses, real stakes, and why obsessive prep pays off
Cara admits she once let a buyer skip the sewer scope on a 1920s Highland Park house to save a few hundred dollars — and what happened four months after closing made her change her intake process permanently
A Pennsylvania seller's disclosure form has a line item most first-time buyers skip because the wording makes it sound like legal boilerplate — this carousel names the specific section, explains what the seller is and is not required to know, and shows what a buyer should do with that gap
A single designed card where Cara states her buyer-only practice, the East End neighborhoods she covers, and the one thing she does before showing any house — a quiet, direct statement of who she is and what makes her the right call for a relocating buyer
Cara drops into the moment she realized her Bloomfield street was a completely different place at 11pm on a Friday than the 2pm version her agent showed her — and what that one rude awakening made her promise every future buyer
A Boston couple's 40-listing spreadsheet had Garfield crossed off entirely — this photo dump sequences the real street-level images from a Wednesday night walk that changed their entire search, one slide per block
While actually walking a block in Lawrenceville at dusk, Cara explains what foot traffic patterns, lighting conditions, and bar proximity at night tell her that a Redfin listing never will — and why she does this before every showing
Cara makes the case that closing cost sticker shock in Pennsylvania is not about being expensive — it is about being different from every state most of her buyers moved from, and the transfer tax split is the one line item that lands like an ambush if no one warned you
Slide one opens with a single dollar figure — the closing cost range as a percentage of a typical East End purchase price — then walks through each cost category line by line so buyers can build their own number before talking to a lender
A single-frame Canva card stating the one pre-approval timing mistake East End buyers make — waiting until they find a house they like — and the specific consequence Cara has watched it produce in Pittsburgh's move-fast price range
Most buyers assume the agent at the open house is working for them — Cara explains in plain terms why that assumption is the costliest mistake a first-time buyer can walk into an East End house making
Slide by slide: what Cara's first buyer meeting actually looks like, what she puts in writing before showing a single listing, and what a buyer should expect to leave that meeting knowing — framed as a checklist the audience can use with any agent
Cara opens by asking remote workers what number they are actually comparing when they run a cost-of-living calculation — then walks through the three inputs from their coastal rent that do not translate cleanly into a Pittsburgh mortgage payment
Cara admits she once let a buyer skip the sewer scope on a 1920s Highland Park house to save a few hundred dollars — and what happened four months after closing made her change her intake process permanently
A Pennsylvania seller's disclosure form has a line item most first-time buyers skip because the wording makes it sound like legal boilerplate — this carousel names the specific section, explains what the seller is and is not required to know, and shows what a buyer should do with that gap
A single designed card where Cara states her buyer-only practice, the East End neighborhoods she covers, and the one thing she does before showing any house — a quiet, direct statement of who she is and what makes her the right call for a relocating buyer