Week 1 · Tuesday
Open the month by naming the buyer's core fear — that what the seller disclosed about the electrical is not what's actually in the panel — and position Proper Wire as the straight-talking source homeowners bring in before they get burned again.
Posting window: Tuesday, 7:30 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you’ll use — the script opener updates to match
Nobody tells you what's actually in that panel when you buy a pre-1980 Charlotte house.
"Electrical updated" on a seller's disclosure usually means almost nothing.
When was the last time anyone actually opened your panel?
I'm a residential electrician in Charlotte. Here's what your seller's disclosure isn't telling you.
If you bought an older Charlotte home and nobody's opened the panel since — this is for you.
Script
Opener (0:00 – 0:10)
Nobody tells you what's actually in that panel when you buy a pre-1980 Charlotte house. The seller's disclosure says one thing. What's behind the cover is a different conversation.
Body
"Electrical updated 2019" — I read that on a disclosure last month for a house in Elizabeth. What was updated was one outlet in the kitchen. The panel was still a Federal Pacific from 1967. Those breakers do not trip reliably under overload, and that's not my opinion — it's in failure studies going back thirty years. Nothing on the disclosure said Federal Pacific. Nothing said the panel had not been touched. It just said "updated." A home inspector will note the panel brand. They will not open it — they're not allowed to. So you close on the house, you move in, and the thing carrying every circuit in your walls is equipment the industry stopped trusting decades ago.
Close / CTA
If you own a pre-1980 house in Dilworth, Plaza Midwood, Elizabeth, or NoDa — what brand is on your panel? Drop it below.
≈ 172 words · about 69 s at single-take pace
Production paths
- 1.Pick the setting: stand in front of an actual residential panel — ideally an open one on a job, or your shop's demo panel if no job is available today. The panel behind you is the whole visual — do not film against a plain wall.
- 2.Frame vertical (9:16). Phone at chest height on a tripod or leaned on a ladder rung. You should be shoulders-up on the left third, panel visible on the right third. Natural light from a window or an open garage door on your face — no overhead ceiling bulb directly above you.
- 3.Do a 15-second audio test. Phone mic is fine but keep it within four feet. Kill any fans, HVAC, or compressor noise before you roll.
- 4.Record the full script in one take. If you fumble a line, keep rolling and re-say the sentence — you'll cut the fumble in CapCut. Aim for two clean takes back-to-back so you have options.
- 5.One optional B-roll shot: 10 seconds of your hand pointing at the actual breakers or the panel label. Shoot it after the main take, same framing.
- 6.In CapCut: import the take, trim the fumble, drop the B-roll over the sentence "The panel was still a Federal Pacific from 1967" so viewers see the label as you say it.
- 7.Add auto-captions. Go through and fix "Federal Pacific," "Dilworth," "Plaza Midwood," "Elizabeth," "NoDa" — auto-caption will butcher all five.
- 8.Caption style: white text, black stroke, positioned in the upper third so it doesn't get cropped by the TikTok or Instagram UI at the bottom.
- 9.No music bed on this one — the voice carries it and music undercuts the seriousness.
- 10.Export 1080x1920, high quality. Save the raw file too — you'll want a still for the thumbnail.
Platform captions
"Electrical updated 2019" on the disclosure. What was updated: one kitchen outlet. What was not: the 1967 Federal Pacific still carrying every circuit in the house. Older Charlotte homes — what brand is on your panel?
Hashtags
The seller's disclosure said "electrical updated 2019." What was updated was one outlet. The panel — a 1967 Federal Pacific — had not been touched. A home inspector notes the panel brand. They do not open it. They're not allowed to. So the thing carrying every circuit in your walls goes uninspected, and you find out about it years later when something goes wrong. If you own a pre-1980 home in Dilworth, Plaza Midwood, Elizabeth, or NoDa and nobody's pulled that cover since you closed — what brand is on your panel? Drop it below.
Hashtags
Reading a seller's disclosure last month for a house in Elizabeth: "electrical updated 2019." What was actually updated was one outlet in the kitchen. The panel was still a Federal Pacific from 1967 — a brand the industry stopped trusting decades ago because the breakers do not reliably trip under overload. Home inspectors note the panel brand. They cannot open it. So a lot of you closed on a house and inherited whatever's behind that cover, sight unseen. If you own a pre-1980 home in Dilworth, Plaza Midwood, Elizabeth, or NoDa and nobody has pulled the cover since you moved in — drop the brand name in the comments.
Thumbnail brief
Build this in Canva — it's a design brief, not a prompt to paste.
Save a still of your face from the recording (Record → Save a frame) and open it in Canva — the brief builds everything around the face. Which frame: Grab a frame from the line "What's behind the cover is a different conversation" — eyes on camera, mouth closed or between words, expression flat and serious, not smiling.
- Crop
- 9:16 vertical crop of the still. You on the left third from mid-chest up, the panel visible on the right third with the cover off. Keep the top 15% clean for the overlay text.
- Words
- WHAT THE DISCLOSURE DIDN'T SAY
- Placement
- Overlay text across the top of the frame, two lines, left-aligned above your head. The panel stays uncovered on the right — no graphics on top of it.
- Colors
- White text with a thin black outline for legibility. No color fill behind the text — let the panel and the room read as-is.
- Element
- A small yellow arrow pointing from the last word of the overlay down to the panel label.
Scheduling
Tool: Metricool
- 1.Open Metricool and go to Planning.
- 2.Click the + to create a new post. Select TikTok, Instagram Reels, and Facebook as the destinations.
- 3.Upload the exported 1080x1920 MP4.
- 4.Paste the TikTok caption into the TikTok field, the Instagram caption into the Instagram field, and the Facebook caption into the Facebook field — each platform has its own tab in Metricool, don't let it copy one caption across all three.
- 5.For Instagram Reels: set the cover from the still described in the still note.
- 6.Set the schedule for Tuesday at 7:30 PM PT (10:30 PM ET Charlotte time).
- 7.Double-check that the hashtags saved correctly on TikTok and Instagram — Metricool sometimes drops the last one.
- 8.Hit Schedule.
Lead capture
Where this should drive
This is a top-of-funnel awareness piece opening a three-part series and the whole month. The CTA is a comment prompt asking viewers to name their panel brand — that comment thread becomes the lead engine on its own. Every comment is a homeowner in your neighborhood telling you they own a pre-1980 home and have not had the panel inspected. Reply to each one with what you'd watch for on that specific brand (Federal Pacific, Zinsco, Pushmatic, Square D, GE, Murray, Challenger). A percentage of those repliers will DM or call. No landing page, no email capture, no link — the reach and the comment thread are the work.