Week 3 · Saturday

The Dilworth and Plaza Midwood houses on my schedule this fall aren't the ones with flickering lights. Those homeowners already called somebody. The ones filling the schedule are the houses where everything works — until somebody finally opens the panel.

Link in bio for a $129 service call. I come out, open the box, walk the run, give you a number.

The scary ones already know they're scary — the flickering, the warm outlet, the breaker that trips every time the microwave runs. Those homeowners call.

The risky houses in Dilworth and Plaza Midwood are the ones where nothing feels wrong. New kitchen. Refinished floors. Seller's disclosure said electrical updated. What got updated was one circuit. The panel is still a Federal Pacific from 1968, or a 60-amp fuse box behind a piece of paneling, or knob-and-tube buried under blown-in insulation ten years ago.

If nobody has opened your panel since you bought the house — link in bio. $129 service call, I come out, open the box, walk the run, give you a straight answer.

A pattern from this fall's schedule that surprises people:

The Dilworth and Plaza Midwood homeowners calling us aren't the ones with obvious problems. Flickering lights, a breaker that trips every time the microwave runs, an outlet that's warm to the touch — those homeowners already know something is wrong. They call somebody.

The houses filling the schedule are the ones where everything works. New kitchen. Refinished floors. The seller's disclosure said electrical updated. What actually got updated was one circuit in the kitchen. The panel is still a Federal Pacific from 1968, or a 60-amp fuse box hidden behind a piece of paneling in the basement, or knob-and-tube in the attic that somebody buried under blown-in insulation ten years ago.

Nothing feels wrong. That's the problem. These houses show up on the schedule because a buyer finally got a second opinion, or the AC contractor opened a wall and called us.

If you own one of these houses and nobody has opened your panel since you closed on it, the link in the bio is where you book a $129 service call. I come out, open the box, walk the run, and you get a straight answer.

Where this should drive

The link in bio (Linktree) routes to a single Proper Wire booking page titled 'Book a $129 Service Call' — a short form that captures name, address, phone, and one dropdown for the reason (panel, EV charger, generator, general inspection, other). The form emails you directly and adds the contact to Mailchimp under a 'Booked Service Call' tag. Follow up by phone within one business day to confirm the appointment window.

Set up with Linktree + Mailchimp

1. 1.In Linktree, add a new link at the top of the list titled 'Book a $129 Service Call.' Set it to open in a new tab. Move it above every other link so it's the first thing tapped.
2. 2.The link should point to a Mailchimp-hosted signup form (Mailchimp → Audience → Signup forms → Form builder) configured with fields for name, address, phone, email, and a dropdown for reason (Panel upgrade, EV charger, Generator hookup, General inspection, Other).
3. 3.In Mailchimp, create a tag called 'Booked Service Call' and set the form to auto-apply that tag on submission.
4. 4.In Mailchimp → Automations, build a two-step automation: (1) instant confirmation email to the homeowner — subject 'Got your request — I'll call within one business day,' body confirms the $129 covers the visit and diagnostic and that you'll call to schedule; (2) internal notification email to your own address the second the form is submitted, so you see it on your phone.
5. 5.Test the flow end-to-end with your own email once before going live — submit the form, confirm the confirmation lands, confirm the internal alert lands, confirm the tag applied.
6. 6.In the Linktree analytics tab, check the click count on this link Sunday morning and again the following Saturday to see what this video drove.