Week 3 · Saturday
Prompt comment replies from indie hosts about how many clips they actually shipped from their last episode, surfacing posting cadence and warming the account for Week 4's conversion pieces.
Posting window: Saturday 10:00 AM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you’ll use — the image headline updates to match
How many clips came out of your last episode? One, zero, or three?
One episode. Zero clips posted. Sound familiar?
Nobody talks about the gap between recording an episode and posting a clip from it.
Your show isn't the growth problem. The clips you never posted are.
If your last episode is still sitting there without a single clip out of it, this is for you.
Image
One frame — the copy below is set on the image itself
Alt text is what a screen reader says for a slide — paste it into the platform's alt-text field when you upload.
On-image copy
How many clips came out of your last episode? One, zero, or three?
Visual
A single-frame text card. The question sits centered in the frame as the only element, set large across roughly the middle two-thirds of the canvas, with generous empty space above and below. No illustration, no icon, no logo lockup — the question is the entire image.
Alt text · for screen readers
Plain text card, centered, reading How many clips came out of your last episode? One, zero, or three?
Visual direction
Color
Off-white ground. Text in near-black. One accent: the three answer options — one, zero, three — set in a warm orange pulled from the brand palette so the numbers read first when the eye lands on the card.
Typography
One typeface throughout, a clean grotesque sans (Inter or the closest equivalent in the build tool). Question set at a large display weight, medium tracking, tight leading so the two sentences read as one block. Numerals in the same face, same size as the surrounding words — the color does the work of the emphasis, not the weight.
Composition
Vertical 4:5 canvas. Text block occupies the center third, left-aligned within a comfortable margin on both sides so the two lines break naturally at the question mark. Top third and bottom third stay empty. No border, no rule, no footer mark.
Production paths
- 1.Open Canva and create a custom-size design at 1080 by 1350 pixels.
- 2.Add a single text block and paste the question in as one block, then split it into two lines at the question mark so it reads as two sentences stacked.
- 3.Apply the color and typography from the design direction above. If Inter is not available in the free tier, substitute Canva's DM Sans or Work Sans at a similar weight.
- 4.Select the words 'One, zero, or three' and change only those to the accent orange from the brand palette — leave the rest of the text in the near-black.
- 5.Position the text block per the composition above and eyeball the top and bottom margins so they look roughly equal.
- 6.Download as PNG at the default resolution — one file, no compression settings to change.
Platform captions
Genuinely asking. The number tells you where the leak is. Zero means the episode is done and the growth engine never turned on. One means you found a Sunday afternoon and got tired before the second export. Three means you have a system, even a rough one. Most indie shows I talk to are at one. A few are at zero and haven't said it out loud. The three-a-week hosts are not working harder — they just stopped making the decision episode by episode. Drop your number in the replies. Curious what the split looks like.
Hashtags
Scheduling
Tool: Buffer
- 1.Open Buffer and select the connected Instagram account.
- 2.Start a new post, upload the exported PNG as a single-image feed post, and paste your selected caption and hashtags into the post body.
- 3.Set the schedule for Saturday at 10:00 AM PT.
- 4.Confirm the preview shows the full 4:5 frame uncropped, then queue the post.
Lead capture
Where this should drive
This piece has no direct capture — it's a soft-engagement post designed to pull replies about posting cadence into the comments. The comment thread itself is the asset: it surfaces which hosts are stuck at zero or one clip per episode, which is the exact audience next week's conversion posts (the DM-keyword piece on Monday and the Indie tier pitch on Friday) are built to convert. Reply to every answer in the thread within the first two hours so the account is warm and recognizable when those hosts see next week's content.