You're viewing a sample brand. Strategicraft generated this strategy, calendar, and Production Packs from a brand profile.

Start your own →
StrategicraftAll samples
VideoProcess / behind the scenesWorkbook in PracticeShort-form video, 45-75 seconds, single-take, TikTok and Instagram ReelsTikTokInstagram Reels

Week 4 · Monday

Warm the audience toward a Stress Reset Workbook purchase by walking through the mechanics of the role-inventory exercise, escalating a warmed audience to click the link in bio.

Posting window: Monday, 7:30 PM PT

Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.

Hook options

Pick the one you’ll use — the script opener updates to match

Curiosity gap

There's one page in the workbook that stops almost everyone.

Specific number

One reader counted eleven. She thought she'd land at four.

Direct question

How many roles are you actually playing right now?

How-to promise

How to see your real load without a single new app.

Empathy call-out

If you're tired and can't explain why — this is that page.

Script

Opener (0:00 – 0:10)

There's one page in the workbook that stops almost everyone mid-pen. It's not the calendar one. It's this one.

Body

It's called the role inventory. You draw one column down the middle. On the left, every role you play at work — not your title, the actual roles. Note-taker. Buffer. The one who smooths the meeting after. On the right, every role you play for your family. Translator. Banker. Therapist. The one who picks up on the second ring. No editing while you write. You just list until the pen stops. Most people expect to land around four or five. They usually don't. The reader who emailed me after doing this page counted eleven, and she said seeing the list on one sheet was the first time the tired in her body made sense. Nothing on the page tells you to drop a single thing. It just puts what you've been carrying quietly into one place you can actually see.

Close / CTA

The workbook is linked in my bio if you want the page and the prompts that go with it.

≈ 178 words · about 72 s at single-take pace

Production paths

  1. 1.Set up on a table by a window, phone in vertical (9:16) on a small tripod or propped against a stack of books, camera looking straight down at the page. Frame so your hands and the workbook page fill the shot with a little margin.
  2. 2.Props in frame: the open workbook (or a printed page mocked up the same way), one pen, a mug of tea or coffee off to one side. Nothing else. Neutral surface — wood, linen, or a plain tabletop.
  3. 3.Film one continuous take, roughly 60-70 seconds, of your hands doing the exercise in real time: draw the vertical line down the page, write 3-4 work roles on the left slowly and legibly, pause, then 3-4 family roles on the right. End on the hand resting the pen down next to the finished list.
  4. 4.Do not speak during the take. This is the visual layer only. Film it twice so you have a backup.
  5. 5.Record the voiceover separately on your phone mic in a quiet room, holding the phone about a foot from your mouth. Read the full script conversationally — this is around 70 seconds at a natural pace, do not rush.
  6. 6.In CapCut: import the top-down footage as the base layer. Import the voiceover as the audio track. Trim the footage to match the voiceover length; if the footage is short, slow the middle section (the writing) to 0.8x rather than adding cuts — the piece is single-take.
  7. 7.Add two small on-screen labels timed to the writing: 'work' appears on the left as you start the left column, 'family' appears on the right as you start the right column. Small, lowercase, bottom-corner-adjacent. No other text.
  8. 8.Sound: low ambient room tone under the voiceover, no music. The pen on paper should be audible if your phone caught it; if not, add a soft pen-on-paper sound effect from CapCut's free library at low volume.
  9. 9.Export vertical, 1080x1920, high quality.

Platform captions

TikTok
the role inventory page. one column down the middle. work on the left, family on the right. list until the pen stops. most people expect four or five and land somewhere very different. link in bio for the full workbook.

Hashtags

#firstgen#burnoutrecovery#asianamerican
Instagram Reels
One page. One pen. Ten minutes. The role inventory is the exercise readers tell me stopped them mid-pen — because seeing every role you're playing at work and for your family on one sheet does something a to-do list never does. It makes the tired make sense. The workbook is in my bio if you want the page and the prompts that go with it.

Hashtags

#firstgentax#aapiwellness#burnoutrecovery#restisaskill#highfunctioninganxiety

Thumbnail brief

Build this in Canva over a frame from your video — it's a design brief, not a prompt to paste.

Crop
9:16 vertical crop of a still from the top-down hands footage — the moment the pen is resting on the page next to a partially filled two-column list. Hands and page fill the lower two-thirds; upper third is negative table space for the text overlay.
Words
the page that stops everyone
Placement
Overlay text in the upper third of the frame, left-aligned, sitting in the negative table space above the workbook. The word 'stops' on its own line for emphasis. One small arrow or hand-drawn underline element pointing down toward the workbook page.
Colors
Warm neutrals from the shot itself — cream page, wood or linen surface. Overlay type in deep charcoal or muted olive (Olive Branch Wellness accent). No bright colors.
Element
A small hand-drawn arrow, in the same overlay color, pointing from the last word of the overlay down toward the workbook page.

Scheduling

Tool: Buffer

  1. 1.Open Buffer and connect your TikTok and Instagram accounts if not already connected.
  2. 2.Click 'New Post', select both TikTok and Instagram (as a Reel).
  3. 3.Upload the exported vertical video.
  4. 4.Paste the TikTok caption into the TikTok field and the Instagram caption into the Instagram field — do not use the same caption for both.
  5. 5.Set the publish time to Monday, 7:30 PM PT.
  6. 6.For Instagram, toggle 'Share as Reel' on and set the cover image to the still you designed in Canva.
  7. 7.Confirm the schedule and check the Buffer queue to verify both are set for the same time slot.

Lead capture

Where this should drive

The link in bio (Beacons) should route to the Stress Reset Workbook sales page. Since this piece drives a warmed audience directly to purchase, make sure the Beacons top link is titled clearly so viewers landing from this video see the workbook first, not the newsletter. Once someone buys, they enter the buyer list in Beehiiv and receive the workbook download plus a short welcome sequence.

Landing page copy

The Stress Reset Workbook

90 pages and an audio companion for first-gen professionals who are quietly running on empty — including the role inventory page.

  • •The role inventory exercise readers describe as the first time the tired made sense
  • •Prompts you can actually finish in a lunch break, not another framework you'll open once
  • •An audio companion for the days when reading feels like one more task
Get the workbook — $47

Set up with Beacons + Beehiiv

  1. 1.In Beacons, move the Stress Reset Workbook link to the top of your bio page and rename the button to 'The Stress Reset Workbook — $47' so it matches what viewers just heard.
  2. 2.Under that button, add a short one-line description: 'Includes the role inventory page.'
  3. 3.In Beehiiv, confirm your buyer automation is live: purchase triggers workbook delivery email plus a 3-email welcome sequence.
  4. 4.Add a UTM tag to the Beacons workbook link (source=tiktok, campaign=role_inventory) so you can see in Beehiiv and your payment tool how many buyers came from this piece.