Rooted City Project's 30-Day Calendar
Each piece is a fully planned content brief.
Full Production Packs are showcased on featured samples.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
This is what we do and who does it with us — meet the people and the place
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A member who rented for twelve years without a yard talks about walking up to their raised bed for the first time
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
Everything that went sideways before 10am on a Saturday — and the two beds that got built anyway
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A single graphic that lists every single thing included in the $40 membership — bed, seeds, workshops — with no fine print
Week 2
What you actually get — the bed, the soil, the Saturday
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A current member opens their seed packet on camera and names every variety, explaining which one they were most nervous about
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A graphic explaining exactly why the raised beds are built at the height they are — one design choice, one plain reason
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
Two strangers who had never met working out a problem together on site — what that actually sounds like in real time
Week 3
Cleveland grows differently — here is what we have learned in the ground
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
What actually happens to a raised bed in a Cleveland April frost — filmed at a real site with a real result, not a prediction
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A volunteer who showed up alone on their first Saturday and came back the following week with two people from their building
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A counter-intuition graphic: why planting garlic in October at a Cleveland site sets up a stronger spring bed than waiting until spring
Week 4
There is still a bed with your name on it — here is how to claim it
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A walk-through of one vacant lot from the first shovel to the day the first member picked something — told by the person who was there both days
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A member who almost did not sign up answers the question they had before they did — plain, unrehearsed, one minute
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
The last volunteer Saturday of the month — who showed up, what got done, and what the beds look like now versus four weeks ago
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A member who rented for twelve years without a yard talks about walking up to their raised bed for the first time
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
Everything that went sideways before 10am on a Saturday — and the two beds that got built anyway
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A single graphic that lists every single thing included in the $40 membership — bed, seeds, workshops — with no fine print
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A current member opens their seed packet on camera and names every variety, explaining which one they were most nervous about
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A graphic explaining exactly why the raised beds are built at the height they are — one design choice, one plain reason
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
Two strangers who had never met working out a problem together on site — what that actually sounds like in real time
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
What actually happens to a raised bed in a Cleveland April frost — filmed at a real site with a real result, not a prediction
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A volunteer who showed up alone on their first Saturday and came back the following week with two people from their building
Single-card static graphic with one plain-language fact or counter-intuition about Cleveland growing, designed in Canva, posted to Instagram feed
A counter-intuition graphic: why planting garlic in October at a Cleveland site sets up a stronger spring bed than waiting until spring
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A walk-through of one vacant lot from the first shovel to the day the first member picked something — told by the person who was there both days
Vertical phone-shot person spotlight under 60 seconds, one member or volunteer per video, one specific detail per video
A member who almost did not sign up answers the question they had before they did — plain, unrehearsed, one minute
Unedited or minimally-cut volunteer day recap Reel under 45 seconds filmed start-to-finish on the day, narrated in your own voice over the footage
The last volunteer Saturday of the month — who showed up, what got done, and what the beds look like now versus four weeks ago