Saskia Vale's 30-Day Calendar
Each piece is a fully planned content brief.
Three of these pieces include a full Production Pack — look for the tag. Open one to see the full brief.
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Week 1
What gold-filled actually is and why it matters
Gold-filled is a legal FTC standard with a specific minimum gold-layer requirement — it is not a marketing phrase any brand can slap on a tag
A woman who had not worn earrings in six years because her lobes swelled by lunchtime ordered one pair of huggies and three weeks later sent a photo of both ears still wearing them at bedtime
Gold-filled has at least 100 times more gold than a typical gold-plated piece — this slide deck shows exactly where that number comes from and what it means for how long your jewelry lasts
Week 2
Proof it lives on your body, not in a drawer
Nobody shows you what a gold-filled chain actually looks like after six weeks of showers, workouts, and sleeping in it every single night — so here is mine
The first chain Saskia ever soldered had a visible join, and she wore it anyway — in the ocean, at the gym, in the shower — for six weeks straight just to see if it would break
When a product tag says 'gold-toned' or '18k gold-plated' without specifying the layer thickness, the brand is legally allowed to have almost no gold on that piece at all — and here is how to spot it
Week 3
Style it like you know what you are doing
Stop putting a delicate chain on the same clasp as a chunky curb — they will clump within minutes and the thinner chain will eventually kink from the weight
A three-necklace stack at 16, 18, and 22 inches on a real person in afternoon window light — styled so each chain reads separately without tangling
Saskia shot a full hoop drop under a ring light because she thought that was what professional looked like — eleven pieces sold in a week; she reshot the same hoops on her own ears by the studio window and they sold out in nine days
Week 4
Spend real money once and never replace it again
Three questions to ask before you buy another piece of jewelry — the answers tell you whether you are about to spend $40 four more times or just spend it right once
How many times have you replaced the same necklace — because the cost of replacing a piece four times is not a budget move, it is just a more expensive version of buying it right the first time
If your ears have been reacting to earrings for years you have probably blamed your skin — this slide deck explains what is actually in the earring and how to read a product description before you order
Gold-filled is a legal FTC standard with a specific minimum gold-layer requirement — it is not a marketing phrase any brand can slap on a tag
A woman who had not worn earrings in six years because her lobes swelled by lunchtime ordered one pair of huggies and three weeks later sent a photo of both ears still wearing them at bedtime
Gold-filled has at least 100 times more gold than a typical gold-plated piece — this slide deck shows exactly where that number comes from and what it means for how long your jewelry lasts
Nobody shows you what a gold-filled chain actually looks like after six weeks of showers, workouts, and sleeping in it every single night — so here is mine
The first chain Saskia ever soldered had a visible join, and she wore it anyway — in the ocean, at the gym, in the shower — for six weeks straight just to see if it would break
When a product tag says 'gold-toned' or '18k gold-plated' without specifying the layer thickness, the brand is legally allowed to have almost no gold on that piece at all — and here is how to spot it
Stop putting a delicate chain on the same clasp as a chunky curb — they will clump within minutes and the thinner chain will eventually kink from the weight
A three-necklace stack at 16, 18, and 22 inches on a real person in afternoon window light — styled so each chain reads separately without tangling
Saskia shot a full hoop drop under a ring light because she thought that was what professional looked like — eleven pieces sold in a week; she reshot the same hoops on her own ears by the studio window and they sold out in nine days
Three questions to ask before you buy another piece of jewelry — the answers tell you whether you are about to spend $40 four more times or just spend it right once
How many times have you replaced the same necklace — because the cost of replacing a piece four times is not a budget move, it is just a more expensive version of buying it right the first time
If your ears have been reacting to earrings for years you have probably blamed your skin — this slide deck explains what is actually in the earring and how to read a product description before you order