Week 1 · Tuesday
Open the month by establishing Saskia as the person who actually explains what gold-filled means, using the FTC standard as the proof point that separates her from every brand slapping 'gold-toned' on a tag. Earn saves and comments from women who have been burned before and want a brand that respects the question.
Posting window: Tuesday, 7:30 PM PT
Posting times shown in Pacific Time (PT) — adjust to your audience's timezone in your scheduler.
Hook options
Pick the one you’ll use — the script opener updates to match
Gold-filled is not a marketing word.
1/20. That number is the whole difference.
Stop trusting the words on the jewelry tag.
You know why that necklace turned green?
Nobody explains what the tag legally has to mean.
Script
Opener (0:00 – 0:10)
Gold-filled is not a marketing word. It is a legal standard, regulated by the FTC, and most of the brands using it on their tags would fail the actual definition.
Body
The gold layer has to be at least 1/20 of the total metal weight, mechanically bonded — not sprayed, not flashed, not dipped. Mine is 1/20 14k specifically, which is why I can tell you to shower in it, sleep in it, and not baby it. Gold-plated, by comparison, is a microscopic coat measured in microns. There is no minimum. A piece can be called gold-plated with a layer so thin it wears off in a month, and that is not the brand breaking a rule — that is the rule. So when your $30 necklace turned green in three weeks, gold did not tarnish. There was just barely any gold there.
Close / CTA
If you have been burned by a piece that promised more than it delivered — tell me what it was. I read every one.
≈ 166 words · about 56 s at edited pace
Production paths
- 1.Set up near your studio window in the afternoon (aim for 3–4 PM light, same light that worked for the hoop reshoot). Vertical 9:16, phone at eye level, camera about arm's length away, face lit from the window side.
- 2.Wear a piece from your own line on camera — the Everyday Trace necklace or a huggie you can gesture toward when you say 'mine is 1/20 14k specifically.' This gives you a natural physical reference mid-script.
- 3.Paste the full script into a teleprompter app (Teleprompter Premium, BIGVU, or the free BigTeleprompter). Set speed to match a conversational read — the script runs around 170 words for a 60-second target, so it will feel unhurried.
- 4.Record 3 takes minimum. On take 2 and 3, let yourself go slightly off-script on the '1/20 of the total metal weight' line — those are the takes where you sound most like yourself.
- 5.Import the best take into CapCut. Trim dead air at the very front and back only — no jump cuts inside the read; the whole point of talking-head is that it feels continuous.
- 6.Export the CapCut cut and run it through Submagic for captions. Use a clean caption style — white text, no gimmicky word-by-word animations. Bold the phrases 'legal standard,' '1/20,' '14k,' and 'there was just barely any gold there' — those are the beats you want the eye to catch on a muted scroll.
- 7.Add a single on-screen text callout at the 1/20 mention: '1/20 = at least 5% gold by weight'. Keep it under 3 seconds, small, bottom third — supporting, not competing.
- 8.Export at 1080x1920, 30fps. Save the final MP4 and the still you'll need for the thumbnail before you close the app.
Platform captions
the FTC set the rule and half the brands using the word do not meet it. 1/20 is the number. that is the whole difference between a piece that lasts and one that turns your neck green. what got you? drop it below.
Hashtags
Gold-filled is a federal standard, not a vibe. The gold layer has to be at least 1/20 of the total metal weight, mechanically bonded — mine is 1/20 14k specifically. Gold-plated has no minimum. That is why one piece survives a shower and the other turns green in three weeks. Tell me what got you — I read every one.
Hashtags
Thumbnail brief
Build this in Canva — it's a design brief, not a prompt to paste.
Save a still of your face from the recording (Record → Save a frame) and open it in Canva — the brief builds everything around the face. Which frame: The frame right after you say 'legal standard' — chin slightly lifted, eyes into the lens, mouth closed or barely parted. Not smiling, not stern — the look you get when you are about to explain something you know well.
- Crop
- 9:16 vertical, tight crop from mid-chest to just above the top of your head, you centered slightly left so the text has room on the right
- Words
- NOT A MARKETING WORD
- Placement
- Overlay text stacked right side, top-to-middle — 'NOT A' small on line one, 'MARKETING' large on line two, 'WORD' large on line three. Your face and the necklace visible on the left half.
- Colors
- Warm afternoon-window skin tone as the base, overlay text in a warm off-white (not pure white — pull it slightly toward cream so it reads like your brand). One small accent in a muted 14k-gold tone on a thin underline beneath 'WORD'.
- Element
- The necklace at your collarbone — visible, in focus, doing the quiet work of showing what you actually make while the text does the loud work.
Scheduling
Tool: Later
- 1.Open Later and create a new post. Select TikTok and Instagram Reels as the platforms.
- 2.Upload the exported vertical MP4.
- 3.Paste the TikTok caption into the TikTok field and the Instagram Reels caption into the Instagram field — do not use one caption for both, the reads are different on purpose.
- 4.Set the cover image: upload the thumbnail you built in Canva. On Instagram, use Later's cover selector to lock it in; on TikTok, you may need to set the cover manually in the TikTok app after Later pushes the draft, so build in 2 minutes for that step.
- 5.Schedule for Tuesday at 7:30 PM PT. Double-check the time zone in Later's settings — it defaults to your account time zone, not the audience's.
- 6.Enable auto-publish for Instagram Reels. For TikTok, Later will send a push notification at the scheduled time — approve the draft in the TikTok app when it arrives.
- 7.Save the post as part of a 'Gold Vocabulary' series folder in Later so episodes 2 and 3 stack in the same place.
Lead capture
Where this should drive
This is a top-of-funnel awareness piece — the first episode of the Gold Vocabulary series and the opening move of the month. The job here is to establish authority and pull the exact women who have been burned before into the comments and the follow, not to send them to a product page yet. Comments and saves on this piece feed the algorithm so pieces 2, 3, and 4 land on warmer audiences later this week. The soft-engage question at the end ('what got you?') captures the pain in the operator's own audience's words — those comments become source material for future hooks and product page copy.